Content Warning may have just changed video game sales plans forever
Indie games come and go in the public consciousness. Few have the luxury of outlasting their expected successes without the teams needed to keep cogs turning behind the scenes to support hype, let alone the game itself.
Unless you're Team Cherry or ConcernedApe, there's little that teams can do to achieve serious success - or at least, that's what we once thought. It seems like a real crapshoot to send a game out into the world when the world is so hyperfocused on what it's already playing.
How can a game truly succeed in such a cutthroat industry without a AAA marketing budget and years of grinding for a dedicated small base of supporters? The answer has finally revealed itself - make it free. But only for a minute.